A coalition of insurance industry interests has launched a marketing campaign to convince independent agents to increase their use of single sign-on software programs.

The effort was announced by Jeffrey M. Yates, executive director of the Agents Council for Technology, at a press conference held during the Independent Agents & Brokers of America's Legislative Conference and Convention late last month.

Mr. Yates said a coalition of vendor software groups, independent agents and carriers have joined to promote Real Time–agency software program systems aimed at allowing agents to access carrier Web sites using a single sign-on. Through these applications, they can interact with the carrier's Web site and their agency management system.

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