The independent agents Trusted Choice branding campaign has wonan international award for excellence in advertising film andvideo.

A series of Trusted Choice commercials, “Life Changes,” was therecipient of the 2007 Gold Aurora Award for excellence in theinsurance category.

The Aurora Awards are an international competition thatrecognizes excellence in the film and video industries,specifically targeting commercials. Past winners in the insurancecategory include GEICO and Auto Insurance Specialists. Thecompetition includes entries from the United States, Russia,Denmark, Hong Kong, Germany, Australia and Mexico.

Panels of working film and video professionals judge the entriesin major cities across the country. Entries are judged on a fixedscale on creativity, message effectiveness and technicalexcellence.

Launched in October 2001, Trusted Choice is the independentagent branding campaign established by the Alexandria, Va.-basedIndependent Insurance Agents & Brokers of America.

“We're pleased that Trusted Choice marketing efforts are beingrecognized with this honor,” said Trusted Choice Executive DirectorDave Evans. “The 'Life Changes' spot focuses on the value thatTrusted Choice agents bring to their customers through life's manystages, and we're glad that message is resonating with consumers aswell as film professionals.”

“The Trusted Choice brand transcends advertising,” said RobertA. Rusbuldt, IIABA chief executive officer. “It's about experience,excellence, customer service and value.”