Trusted Choice, the independent agents' marketing effort, saidit is launching a new television ad touting independent agents foroffering choice, advocacy and customization at every consumer'slife stage.

The ads will show consumers purchasing a home, opening abusiness, entering retirement and other life milestones. The adsexplain that the Trusted Choice agent in the consumer's communityworks with them to choose the insurance that fits their life nomatter how it changes.

The ad then directs them to find a local agent atwww.TrustedChoice.com.

The new commercials debut today on the Travel Channel and runthrough Jan. 21 during programs such as “Trip of a Lifetime,” “JohnRatzenberger's Made in America” and “Weekend Getaways.”

In February, Fox News Channel viewers will see the TrustedChoice message on “Fox & Friends,” “Your World Neil Cavuto,”“The O'Reilly Factor” and “On the Record with Greta VanSusteren.”

The advertising strategy continues as it did last September withads running for two weeks every month through August of 2007.Besides the Travel Channel and Fox, the ads will run on differentcable stations including CNN, the Weather Channel and other popularcable outlets.

In addition, many Trusted Choice agents can extend the reach oftheir advertising by airing tagable versions of the commercial intheir local market.

Additional information is available atwww.TrustedChoice.com.