The Independent Insurance Agents and Brokers of America has named Dave Evans as the new executive director of Trusted Choice, the association's branding initiative.

Mr. Evans, a senior vice president with IIABA, has been with the association since 1998. Prior to joining IIABA, he worked for a major insurance company, a national employee benefits consulting firm and as co-founder of his own firm.

In addition to his duties at Trusted Choice, Mr. Evans will continue to oversee the IIABA's communications department and serve as publisher of its Independent Agent magazine.

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