We don't need Ph.D.s to identify the current huge impact or predict the tremendous growth of the alternative medicine and wellness industries. Laser eye surgery, Botox treatments, Medspas for the rich and famous (and not-so-rich and famous)–it is marketed to us heavily, with great response.
With this convergence of the beauty and the health care industries, new modes of therapy, new categories of providers and new medical delivery systems often cross the conventions understood and able to be handled by the traditional medical malpractice arena.
In some cases, the therapies are delivered by licensed physicians and other licensed health care providers, but the treatment modes–lasers and other new technologies–or the delivery settings are unconventional.
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