The Independent Insurance Agents & Brokers of America saidJennifer Gohr has been named manager of Trusted Choice, IIABA'snational consumer marketing brand.

Jeffrey A. Myers, the program's executive director, said Ms.Gohr's primary focus will be to keep current Trusted Choiceparticipants apprised of program progress and benefits and todrive, from the national level, the recruitment of new agencies andretention of current participants.

He said she will work directly with Trusted Choice stateassociation chairmen to develop new ideas, tools and resources tomarket the program to IIABA member agencies. Ms. Gohr will alsopromote the brand program to agents at IIABA state association andlocal board events.

Ms. Gohr is a former staff member of the Independent InsuranceAgents of Rhode Island, and has worked closely with Trusted Choiceagencies. She replaces Stacy Heatherington, who was named to theposition in July.

Additional information on the Alexandria, Va.-based program canbe obtained at www.TrustedChoice.com.