Trusted Choice, the independent agents branding effort, kicksoff its national promotion tomorrow with an ad campaign onwww.homestore.com.
|Plans include two nationwide cable TV ad campaigns in March andMay; Internet ad campaigns in February, May into June, and July;targeted business-to-business advertising; and a Washington,D.C.-area ad campaign coinciding with April's Independent InsuranceAgents & Brokers National Legislative Conference &Convention.
|Additional advertising activities for September to the end ofthe year will be announced this summer.
|Ads will appear on Fox News, CNN, ESPN, Fine Living Channel,Food Network, Home & Garden TV (HGTV) and the TravelChannel.
|The first Trusted Choice TV ads will air from March 13-26 andinclude more than 50 spots on ESPN, Fox News and HGTV.
|The February www.homestore.com campaign will reach consumers asthey make home-buying decisions related to insurance. Homestore.comis a real estate Web site, drawing more than 7.5 million uniquevisitors monthly and 7 percent of the monthly Internet traffic,IIABA said.
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