Brainshark, a communications solutions developer, has enteredinto a partnership with iPipeline to provide the insurance industrywith a single platform of tools to enhance communication andimprove marketing and training initiatives. The Web-based productis intended to supply insurance carriers with the ability tocommunicate more often and more effectively with producers and tobetter match products to each client's specific needs.

Nearly 30 insurance carriers use Brainshark for creating andmanaging their communications content. With Brainshark, iPipeline'splatform for carriers to manage and push content is extended,offering members enhanced, on-demand communications that result ina customized delivery of information to their audiences.

"Delivering valuable solutions for our insurance customerscontinues to be a priority for our business, and we are pleased topartner with another industry-standard tool such as iPipeline,"says Irwin Hipsman, national accounts and life insurance practicemanager, Brainshark. "Our relationship with iPipeline is a naturalextension of our market presence and is a result of our mutualcustomers' desire to see us collaborate for an even strongersolution."

The first carriers to take advantage of the new combinedoffering will include AIG American General Life Brokerage andMutual of Omaha, joint customers of both iPipeline andBrainshark.