The van Aartrijk Group, a marketing-communications firmspecializing in insurance and financial services, has launchedI-Marketing Management, a new business unit tailoring consumermarketing plans for independent insurance agencies and brokers.
|“Independent agents and brokers spend the majority of their timehelping customers buy coverage and providing account service, whichis of course their core function,” said Peter van Aartrijk Jr.,managing director. “But what's often missing in theircommunications – and what eventually comes home to roost – is astrategic consumer marketing plan, as well as consistent tacticalexecution of that plan.”
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