Brainshark, a developer of rich-media communications solutions, has integrated its solution with G2X, a provider of relationship management software products and services that help insurance companies manage distribution partner and client relationships. The partnership is aimed at equipping carriers with a new way to communicate with sales channels and important contacts, all from within the carrier's CRM system.

By integrating G2X Agility with on-demand content created using Brainshark, insurance carriers and agents will be able to select, personalize, and send a rich-media presentation created by their own marketing group. When a contact views this presentation, an alert will appear in the Agility dashboard, letting the agent know a particular client or partner has viewed the presentation and how long that person spent viewing it. This tracking capability prompts the agent to follow up in a timely manner with the prospect, resulting in a more effective, closed loop approach to the existing sales process.

"As companies continue to invest in streamlining communications with their channel and prospects as a means to enhance their business process, it made sense to enter into a relationship with a leading technology provider to the insurance industry as a means to make this technology readily available," says Joe Gustafson, CEO of Brainshark. "With this new integration, insurance carriers now will see added value and increased return on their investment from their existing CRM platform."