Upland Mutual Insurance, Inc., a mutual insurer based inJunction City, Kan., has joined the Independent Insurance Agents& Brokers of America's independent agent branding program,Trusted Choice, as the 32nd company partner.
|Launched in 2001 by the Alexandria, Va.-based IIABA and severalagency companies, Trusted Choice is the national consumer brandcampaign created to educate consumers about the benefits of usingindependent insurance agents and brokers.
|The association said currently more than 5,300 independentagencies and brokerage firms throughout the country areparticipating in the brand program.
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