Big I Looks To Boost Agent Brand
While legislative and regulatory battles dominate the headlines, they are not the only matters of concern for agents in 2005.
For example, promoting the positive image of the independent agency system and establishing a more pronounced brand identity will be a major focus of the Alexandria, Va.-based Independent Insurance Agents & Brokers of America "Trusted Choice" program.
Jeffrey A. Myers, recently named the new executive director of the Big Is branding initiative, said May will be "Trusted Choice" month, marked by a $500,000 national advertising campaign.
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