PLATFORMS
Microsoft Looking to Climb Insurance Verticle
Software giant Microsoft Corp. began taking some giant steps toward deeper involvement in the insurance industry at the recent ACORD LOMA Insurance Systems Forum with several announcements designed to help promote its platform and products in the industry and to undercut arch-rival IBM.
Why insurance? Its been the most profitable vertical for IBM, said Dennis M. Maroney, managing director, insurance industry, Financial Services Group, for Microsoft. It makes sense for us to move in, [too].
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