Trusted Choice Makes Summer TV Promo
|NU Online News Service, July 30, 11:44 a.m.EDT?The Independent Insurance Agents & Brokers ofAmerica agent branding initiative known as Trusted Choice willcommence another television ad campaign next month.[@@]
|IIABA said the effort will begin Aug. 9 with two weeks ofnational advertising on cable television and run through Aug.22.
|The IIABA ad program is aimed at introducing millions ofconsumers to the Trusted Choice brand and to the thousands ofindependent agents and brokers who are participating in the brandmovement, the group said.
|It explained that the commercials are designed to increaseconsumer awareness of Trusted Choice agencies and brokerage firms,make consumers more familiar with the benefits of using a TrustedChoice agency, and direct consumers to www.TrustedChoice.com and theAgency Locator to find a member agency in their local area.
|IIABA said 80 spots will be airing on Fox News Channel, TurnerNetwork Television, ESPN, ESPN2, and Home and Garden Television.Additional ads are scheduled for 2004 in October and December, theAlexandria, Va.-based association said.
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