Credit Unions Shy Away From Insurance-Based Benefits Credit unions appear to be well-positioned to sell retirement products and other employee benefits to small businesses.

But, so far, credit unions are not showing much interest in the benefits market.

Ken Furth, business lending officer at Fair Winds Credit Union, Orlando, Fla., says his organization recently met a glazed-eyed yawn from the local business community when it offered a variety of group employee benefits packages.

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