Putnam To Speak At InfoXchange

NU Online News Service, July 2, 9:23 a.m.EDT?Business turnaround guru Howard Putnam will speak onthe topic of branding at the upcoming InfoXchange in Las Vegas, theIndependent Insurance Agents & Brokers of Americaannounced.

IIABA described Mr. Putnam as the former chief executive officercredited with resurrecting Southwest Airlines.

The InfoXchange is scheduled for Sept. 21 to 24 at CaesarsPalace Hotel. Mr. Putnam is scheduled to speak during the closinggeneral session Sept. 24.

Since guiding Southwest through a critical turnaround period inthe late 1970's and early 1980's and then becoming the firstairline CEO to successfully pull a major carrier, Braniff Airlines,out of Chapter 11, Mr. Putnam has become a renowned entrepreneur aswell as a speaker, author, consultant, commentator and onlinementor. His topics of expertise include branding, leadership,customer service, transformation and ethics, IIABA said.

Putnam currently is chairman and co-founder of Aircraft InteriorResources, a commercial airline seat refurbishment company locatedin Houston.

"With the successful onset of Trusted Choice, branding has neverbeen more prevalent in the independent agency system than it isright now," said W. Cloyce Anders IIABA president.

"As a proven business leader who has used branding to transformfledging companies," Mr. Putnam will provide InfoXchange attendees"a wealth of high-powered business advice that will helpindependent agents and brokers become more focused on brandingthemselves locally and together nationally," said Mr. Anders.

Registration is available online for InfoXchange. Registrationmaterials may be downloaded by visiting www.independentagent.com andclicking on the "Events & Conferences" link.

Additional information about InfoXchange can be obtained fromIIABA's Convention Department at (800) 221-7917. For informationabout the Young Agents Leadership Conference, held Sept. 20 to 22in conjunction with InfoXchange, contact Leslie Mularski at (800)221-7917.