Evaluating CRM: Many Hurdles Remain For Carriers
Customer relationship management (CRM) systems have been touted as the technological tools that would help insurers develop products geared specifically to their clients interests, thereby helping to generate sales.
However, a study done on the technology, as well as discussions with those involved with the products, suggest insurers may be coping with some significant hurdles before they can discuss some successful application of the product in the property-casualty industry.
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