Media Liability Market Getting Tougher

In the volatile niche market of media liability insurance, where giving the wrong time of day can spark a lawsuit, capacity is diminishing and rates are rising, experts in the field say.

"Its certainly tightening and the tightening was beginning even before the World Trade Center disaster," commented Rodger Rudkin, president of First Media Insurance Inc. in Kansas City, Mo., a medial liability program administrator for SAFECO, which began operations in 1998.

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