Brokers Need To Sell On Value, Not Price

During my career as a broker with Willis Corroon, I was fortunate to spend some time with Robert F. Corroon. The late Mr. Corroon was considered one of the true entrepreneurs and leaders of the brokerage industry, building what evolved into one of the worlds largest risk financing and brokerage firms today.

We spoke in some depth on several occasions on the subject of brokerage growth and development.

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.