Agents Must Break The Commodity Cycle
As the insurance market hardens, many underwriters and producers are in a state of chaos. Underwriters are buried in submissions, while independent agents and brokers are marketing their business to cover the bases and demonstrate to clients that they have done their homework when presenting price increases.
Clients angry about steep hikes they may not understand often respond by choosing to market their business at the next opportunity. Such conditions only perpetuate clients generally negative perceptions about insurance.
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