As a volunteer for IASA, one of the perks I get is a snazzy shirt every year. The shirt has the IASA logo, but no words-if you don't know what it stands for, you have to ask. And when people do, being the smart guy I am, I reply, "International Aeronautics and Space Administration."
It isn't that I'm not proud of associating with insurance people, accountants, and systems folks. It's that I know the reaction most people have to words like "insurance" and "accounting." Let's face it-the image that comes to mind doesn't include tanned, muscular, hero-types.
Insurance people, accountants, and computer geeks-for whatever reason, they all have a reputation for being, well, boring. Admit it. That doesn't make it true, but it is the popular image.
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