Are you missing out on the untapped potential of the mid-market life insurance segment? Many Americans are experiencing life changes like marriage, homeownership, or starting a family—but they remain underinsured or have no life insurance coverage at all.

Insurance carriers have a golden opportunity to bridge this gap and capture significant market share. Download this article and you will learn the following:

Why Life Insurance Demand is High: Explore the coverage gap for younger generations and why it’s a growth opportunity for you.
Engagement Strategies that Work: Discover how younger generations rely on social media and online reviews, helping you align your offerings with their research habits.
Overcoming Barriers to Purchase: Address consumer misconceptions about cost and complexity to simplify the path to policy adoption.
Leveraging Technology for Growth: Learn how APIs and seamless integrations can streamline policy processes, making instant decisions possible.

(1) LIMRA, 2023 Insurance Barometer Study, April 24, 2023

Life Insurance is issued by CMFG Life Insurance Company, MEMBERS Life Insurance Company and other leading insurance companies. The insurance offered is not a deposit and is not federally insured, sold, or guaranteed by any financial institution. Product and features may vary and not be available in all states. All guarantees are based on the claims-paying ability of the insurer. Corporate Headquarters 5910 Mineral Point Road, Madison, WI 53705. © TruStage.

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