Auto insurance shopping might have reached a peak in March, at least for the short term. (Credit: Rido/Adobe Stock)
Auto insurance shopping increased 18% in the second quarter of 2025 compared to the same period in 2024, according to a new report from TransUnion.
For the first half of the year, shopping was up 15% year over year.
However, auto insurance shopping activity hit a high in March before lowering slightly in April, May and June, signaling a possible peak for the moment.
“It’s possible that we’ll see the growth in auto insurance shopping continue to decline as many consumers have already secured lower premiums,” said Patrick Foy, senior director of strategic planning for TransUnion’s insurance business, in a statement. “However, property insurance premiums continue to rise, so consumers will likely shop for less expensive alternatives. That may also prompt many to shop for auto insurance because for many customers, bundled policies remain key to overall savings.”
Home insurance shopping was up 9% compared to the previous year.
A TransUnion consumer survey found 42% of auto insurance shoppers switched insurers in the last year and a half. Of those who switched in the last six months, one-quarter had been with their previous insurer for more than six years.
Insurers are boosting their marketing budgets in response. The TransUnion report found carriers have increased marketing spend 23% compared to the same period last year. The spending is across multiple channels but with an emphasis on direct mail.
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