People in the U.S. sure love pickup trucks.
We bought about 12.9 million of them in 2024, which represented nearly a 4% increase over the previous year, Statista reports.
However, pickup-truck enthusiasm may be waning, as top automakers begin to report a slight dip in sales, according to MarketWatch. Auto industry analysts told the finance publication in February that new vehicles are increasingly becoming unattainable for some consumers: “The average purchase price for cars now hovers around $37,400, for SUVs and CUVs is more than $43,600 and for pickups is $54,600,” says Dave Cantin Group (DCG) analysis reported by MarketWatch.
For those who are unfazed by rising prices, pickup trucks are a vehicle of choice, particularly for consumers looking for function, durability and adventure potential. As one pickup enthusiast recently posted on Reddit: “I only have one vehicle, so I have the one that can do all the things I need to get done.”
The slideshow above illustrates the top pickup trucks on the market in 2025, according to Consumer Reports. The longstanding shopper’s guide evaluates performance, owner satisfaction and other metrics to give each vehicle an overall score out of 100.
Pickup truck fans will be pleased to learn that these larger vehicles are not necessarily more expensive to insure. "In 2023, the national average for truck insurance premiums was $2,160 annually, while car insurance averaged $2,790," Insure.com reports.
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