Farmers Insurance has a new corporate logo illustrated by a sunrise and shield, which company executives say represent the organization's commitment to safeguarding customers.
The logo, created by New York-based Lippincott, was influenced by Farmer's inaugural design, which also included a sunrise that was joined by a shield image about three decades later.
“The new logo captures our belief that by helping customers make more informed insurance decisions, we can provide them with greater knowledge, confidence and security,” says Mike Linton, farmers' chief marketing officer. ”The new logo is part of the Farmers transformation to an organization that not only serves our customers better, but also helps empower them.”
Farmers Insurance, now 85 years old, was founded in 1928.
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