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After every new fire we hear, "We've never seen anything like it" or "I've never seen fire behavior like this before." California wildfires seem to be growing in intensity and size. Reacting to fire behavior is difficult enough because it inflicts damage similar to tornadoes. One building may be totaled, and the building next door may be untouched. These fires move at incredible speeds, and risk mitigation tactics cannot always help if a property lies directly in the path. Firefighters and officials are focused first on saving lives, not property. Large property losses are the reality with wildfire claims, and claims professionals should be prepared for that reality.
The massive scale of these fires makes the headlines, but it is the tiny embers that ignite and spread them. If they haven't already, wineries exposed to wildfires should adopt a few crucial risk management practices:
Wineries and vineyards in California can sprawl over 1,000 acres and include a diverse array of risks to insure, from tasting rooms and barrels of aging wine to grape vines and irrigation systems. Insureds often approach insurance policies from the perspective that only one risk will need coverage at a time. But a wildfire can destroy an entire property and its infrastructure. When a wildfire rolls over the hill, not only do structures burn, but pieces of infrastructure melt, such as pumps and electrical connections that may be sitting out in the middle of a field. That makes it critically important for agents to take accurate and thorough inventories when initially preparing a policy for a winery, and for adjusters to do the same while investigating a wildfire claim. Working with the insured, agents need to inventory the property and determine exactly what is being insured. The insured should not have any surprises when it comes time to file a claim. If coverage is not available for a critical structure, the insured will likely be dissatisfied with the agent, the claims adjuster and the insurance company. Related: Do you collect wine? Here are some tips for keeping your bottles safe
Agents and specialty insurers do their best to help insured wineries mitigate the risks of a wildfire. Unfortunately, when embers are blowing into the property, it is time to begin considering the claims process. When handling these claims, adjusters and agents must collaborate with the insured on mitigation, documentation and presentation. Insurance professionals must lead with empathy during these types of disasters. Typically, the insureds have never seen a claim of this size, and they may have lost their home as well as their business. They are looking to the insurance adjuster to take the lead and define the collaboration needed to move forward. These large California vineyards are like cities unto themselves, with incredible amounts of infrastructure from irrigation systems to potable water supplies to wastewater treatment facilities. The insureds will need help prioritizing what is most important to them regarding policy and business issues. Once you have dealt with pressing needs and built trust, the adjuster needs to immediately let the insureds know what is and is not covered. The insureds' perspective is always that everything is covered, but the adjuster needs to manage that expectation and give them the information they need to decide how to allocate resources. Extend advances and let them know you and the agent are there to help support them.
Communication during the lifecycle of the wildfire claim is critical, and agents play a crucial role here. They know the policy and the insured likely trusts them. It's the adjuster's job to maintain this circle of communication after the initial on-site triage and assessment — this vineyard is more than just another file. In the aftermath of the claims, maintain weekly and then monthly communications. Agents and adjusters are trying to manage any claim for an outcome that is acceptable to all involved, while proving the value of the agent and insurer and keeping the promises made to the insured. With empathetic, thorough risk management support and claims handling, everyone benefits and the insured has the best possible outcome for this disaster. Larry Chasin is president of Cedar Knolls, New Jersey-based Pak Programs, a provider of insurance for wineries and vineyards, breweries, wine and liquor retailers, cideries, distilleries, and liquor and wine importers and distributors. Email him at [email protected]. Related: There's some good news for Napa residents following the quake ... sort of
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