The tech giant will cease operations for the Auto insurance comparison site on March 23. (Photo: Mark Lennihan)

Google will shut down operations on Google Compare, its U.S. Auto insurance comparison-shopping site, after one year in business, according to the Wall Street Journal

Search Engine Land obtained an e-mail delievered to Google Compare’s partners Monday night, in which the tech giant said Google Compare will no longer operate as of March 23. Google has since verified the e-mail’s authenticity.


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2024 ALM Global, LLC. All Rights Reserved.