"Great stories agree with our world view. The best stories don't teach people anything new. Instead, the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the first place." – Seth Godin
As an insurance agent, there are hundreds of different products you are licensed to sell. Every product has unique coverages that protect your client.
Paint the emotional picture of how coverage benefits the client
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