Brian Tervo is president and CEO of TIE Kinetix, North America
Quick, name the best known insurance carriers on the market today. Are Progressive, GEICO and Aflac the first that come to mind? That’s no accident. These ‘new kids on the block’ have gone to great lengths to make their companies household names.
Insurance carriers leverage social channels to create dialogue that informs and communicates to consumer channels, yet it’s a constant struggle to personalize messages and localize content that brings the agent community into the conversation. Social syndication solutions push your targeted content through local intermediaries and stimulate interaction directly with the consumer without alienating your partners. Messages and conversions on content can be tracked by the carrier, which benefits the agent through increased mindshare, opportunity and leads.