Filed Under:Markets, Personal Lines

Allstate Seeks Independent Agents to Sell Branded Products

Faced with attrition in its captive agencies, and declining number of policies-in-force, Allstate Corp. is turning to a surprising distribution source to drive its brand: independent agents.

The Northbrook, Ill.-based carrier is circulating promotional material directed at independent agents, telling them there are 10 reasons to “seriously consider Allstate” as a company they should represent. The letter notes Allstate’s stability, rating strength, longevity, customer and claims service ability, and brand recognition.

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