Unmetric, the socialmedia benchmarking company, releases the results of its a newreport detailing which insurance companies have done the best jobestablishing a meaningful presence on Facebook, Twitter andYouTube. The report: "Who's Covered? Insurance Social MediaShowdown," assesses more than just raw number of fans. It breaksdown how insurance carriers across the U.S. are building, updating,and engaging their communities through social media.

Unmetric examines the activity of the 13 most active Americaninsurance companies on social media over a two-month period, fromSept. 1 to Oct. 31, 2012. Unmetric gave each insurance company ascore based on a blend of quantitative and qualitative metrics,weighted and averaged to produce a single number ranging from zeroto 100 for each social network—one score for Facebook, one forTwitter, and one for YouTube. These scores are based onmetrics such as content strategy, engagement, growth, timing, andfrequency of posts, tweets and videos on Facebook, Twitter andYouTube.

"Today, social media is a natural extension of physicalcommunities into the online world," says Unmetric CEO, Lux Narayan."Insurance agents have always been skilled at building andmaintaining long-lasting relationships, so it's no surprise thesecompanies have taken to social media like a fish to water."