Filed Under:Agent Broker, Agency Technology

Mobile Musts

Smartphone apps reach clients quickly.

The iPhone 5 launch left consumers around the world both in love and frustrated. Many of its reviews glowed about the new form factor, improved optics and audio and updated operating system. Just as many consumers were disgruntled with the loss of the native YouTube app, the subpar Apple Maps app and the all-new charging dock connector.

Despite these issues, Apple sold 5 million of the iPhone 5 mobile devices in just the first 10 days.

The pros and cons

There are many reasons for not implementing a mobile strategy for your agency.

Video is a great way to do that by adding video-based email marketing, video messaging and video resources throughout your website. Your website should include a mobile-optimized site to simplify access over mobile devices. If you visit your website on a smartphone and you have to zoom in to read or to click a link; or if you have to scroll in any direction to see the whole page, then you will lose prospects if they’re searching for insurance via the mobile phone. And more and more people are doing just that.

Finally, what better way is there to get noticed than being able to put your brand in your client’s hand via your own customized phone app? Many of the biggest carriers are offering mobile apps for their clients directly. GEICO, State Farm and Progressive offer apps that make filing a claim easy, accessing basic policy information convenient and communications between carrier and insured a one-click option.

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