Updates: The discount for Texas drivers is now 5 percent, and Arizona drivers may earn a 10 percent discount.

Esurance, the direct-to-consumer personal auto insurer, is offering drivers inTexasa 10 percent discount on their car insurance for “liking” Esurance on Facebook.

The “Like to Save” discount is the first car insurance discount of any kind strictly for Facebook users, according to Esurance. The company says it is a natural extension of Esurance's heritage as a company born of the Internet and using the latest technology to better serve customers.

Esurance is offering the discount to embrace the number of Texans using Facebook. According to social media analytics company Socialbakers,Texas has the second largest Facebook user population in theUnited States with 12,762,340 users, as of July 9.

In addition, three majorTexascities collectively account for more than four million Facebook users:

Houston– 1,846,600 users
Dallas– 1,319,920 users
San Antonio– 854,200 users

Consumers in Texascan go to www.esurance.com/like2save to get an online car insurance quote. During the quoting process they can elect to “like” Esurance for an immediate ten percent discount on their policy.

The discount is also applied to future policy terms, and is in addition to various other discounts that Esurance offers. This discount is not sponsored, endorsed or administered by Facebook, according to Esurance.

Special Reports /

Esurance Discounts Personal Auto Policies for Texas Drivers Using Facebook

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