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Sterling Stars

Celebrating 80 years of service, three generations have guided Sterling & Sterling

It started with a man, 80 years ago, with a passion for needlepoint.

But this man with a passion for needlepoint soon became a man unable to support his needlepoint stores during the Great Depression. So he became a man with a passion for insurance.

“We are always thinking of new ways to innovate and stay competitive,” Sterling said. “Our three keys are inventing new products, developing relationships and continuing to grow.”

The company—which among others specializes in the food, real estate, amusement, museum, high-tech finance, healthcare and construction industries—works hard to set itself apart from competitors. S&S offers specialty programs with deep discounts and provides loss control and claim management services.

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