Filed Under:Agent Broker, Agency Technology

A Thousand Words

A booming interest in Pinterest expands to insurance marketing

If your “Jeopardy” answer is, “What’s a picture worth?” then you’re well on your way to understanding the focus of this month’s column. Pinterest is the social media tool du jour. It has broken onto the business scene with such a bang that there already are comparisons to Facebook and Google+ in terms of its growth and potential for marketing.

So what is Pinterest and why should you care?

Under the “Member Content” section, it states in part: 

By making available any Member Content through the Site, Application or Services, you hereby grant to Cold Brew Labs a worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free license, with the right to sublicense, to use, copy, adapt, modify, distribute, license, sell, transfer, publicly display, publicly perform, transmit, stream, broadcast, access, view, and otherwise exploit such Member Content only on, through or by means of the Site, Application or Services.

Pinterest can only benefit your social networking standings if you include visuals. The best example is in your blog. Don’t just concern yourself with what to write about, but also consider what visuals support that topic. The more and better the visual, the better your blog will be found and the greater chance it might get pinned.

Despite these issues or copyright concerns, Pinterest has real potential for insurance agents—not in the traditional marketing methods you may use, but definitely as a means for developing your brand in the community, driving traffic to your website and supporting the marketing efforts of your commercial accounts.

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