NU Online News Service, March 22, 2:58 p.m. EDT
A survey of personal-lines-insurance customers indicates that insurers and agents need to focus on the younger generation of buyers to grow market share, or else they risk losing this generation to online writers.
The consulting firm Deloitte today released a 23 page report on the results of an online survey of 1,080 auto policyholders and the same number of homeowners policyholders exploring their relationship with the personal-lines-insurance markets.
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