There is a movement within the insurance industry to consolidate databases from multiple departments in order to gain a complete policyholder view. Typically, insurers with one database can see the different channels and lines of businesses within the company in which policyholders interact. In addition, it allows insurers to better comply with regulatory reporting and prevent premium leakage.
But, consolidating databases has always been a challenge, which is why so many insurers choose to maintain separate databases for different departments or business units. The question is whether it is worth going through the business challenges of combining a database to get the business benefit of centralization.
Personal information is very fluid and changes on a frequent basis. Policyholders are constantly moving or experiencing other major life events. Because of this, contact records can be incomplete and become outdated quickly.