Filed Under:Risk Management, Corporate Risk

Focus On Risk Consulting, Tech Innovations Help Parker, Smith & Feek Shine

“Advice not price” is the mantra of the company—which also stands out with its no-commission compensation structure

While some agencies have only recently come to embrace the idea of being a risk consultant for their clients, the concept is nothing new for the agency Parker, Smith & Feek.

“We have always taken the approach that we are a consulting operation not a sales operation,” says Gregory Collins, president and CEO of the Bellevue, Wash.-based firm, founded in 1937.


Not every prospect is a good business partner for PS&F, Collins says. Clients seeking the lowest price for their insurance placement do not fit with the culture the firm promotes.

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