Filed Under:Agent Broker, Sales & Marketing

Reboot Social Media

BranchOut, Google+ and other social media tools change the landscape

We are all familiar with movie sequels. In fact, the first movie sequel dates all the way back to 1916’s "Fall of a Nation," which was the sequel to the 1915 feature "Birth of a Nation." The general expectation of sequels is that they are not going to be as good as the original. I could argue that it depends on the movie, the screenwriter and director of the sequel, but I won’t get into that here.

Certainly, when you consider some movie franchises such as "Star Trek," "Friday the 13th" or "Harry Potter," you can see that they come from all genres with varying degrees of success.

My point is that I’m not sure what BranchOut is bringing to the social media table. I know it’s a matter of market share and survivability, but I think the shine has tarnished a little with respect to touting the humongous number of "friends" you have on any social network.

BranchOut is new and whether this reboot of a LinkedIn-type of network inside the Facebook platform will survive and thrive only time will tell.

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