Everyone knows that communication is an important part of any business, but many agents don’t seem to realize how crucial it is in building and maintaining their own agencies. We’ll first look at external communications to clients and then examine other types of communications in a future issue.
How you communicate to your clients says worlds about who you are: your philosophy and attitude; your capability; and your service orientation. All aspects of communication play a part in delivering these kinds of messages: appearance, language, timeliness, completeness and consistency.
We tend to save money on envelopes because we don’t know if our clients will even see them, but they are important, too. Will the color used on the letterhead be repeated on the envelope? Should you use window envelopes for memos or letters, or does the more time-consuming addressed envelope convey a more important tone? These are all your decisions to make but don’t let them just happen by default.
Finally, keep it short and simple. If your letter exceeds one page, you need to condense it.