Filed Under:Agent Broker, Agency Management

Words of Wisdom

Learn how to effectively use the power of communication

Everyone knows that communication is an important part of any business, but many agents don’t seem to realize how crucial it is in building and maintaining their own agencies. We’ll first look at external communications to clients and then examine other types of communications in a future issue.

How you communicate to your clients says worlds about who you are: your philosophy and attitude; your capability; and your service orientation. All aspects of communication play a part in delivering these kinds of messages: appearance, language, timeliness, completeness and consistency.

We tend to save money on envelopes because we don’t know if our clients will even see them, but they are important, too. Will the color used on the letterhead be repeated on the envelope? Should you use window envelopes for memos or letters, or does the more time-consuming addressed envelope convey a more important tone? These are all your decisions to make but don’t let them just happen by default.

Finally, keep it short and simple. If your letter exceeds one page, you need to condense it.

Featured Video

Most Recent Videos

Video Library ››

Top Story

15 tips for driving safely on ice and snow

More than 800 people die each year in the U.S. in vehicle crashes caused by snow, sleet and freezing rain.

Top Story

PIA's national president was born to insure

Robert W. Hansen Jr., a fourth-generation insurance professional, reflects on what drives him to keep selling after more than 30 years in the business.

More Resources


eNewsletter Sign Up

Agent & Broker Insider eNewsletter

Proven success tips and essential information to help agents and brokers grow their practice – FREE. Sign Up Now!

Mobile Phone

Advertisement. Closing in 15 seconds.