Filed Under:Agent Broker, Agency Management

Balance Sales and Retention

Real success involves being both a hunter and a gatherer

History can be a great teacher. In early times, mankind survived by way of the "hunter/gatherer" mindset. The men would go out in the morning to hunt for food and the women would gather the wild bounty of the earth. However, there would be times when game became scarce or competition increased from nearby tribes. Likewise, the wild bounty was subject to the vicissitudes of Mother Nature. Obviously, there needed to be another way to provide the necessary sustenance for survival.

Thus, mankind involved into a balance between "hunter/gatherer" and "rancher/farmer." People could both grow crops and enjoy the natural bounty, while the bounty of the hunt could be augmented by raising cattle.

If we were to paraphrase that to business, it might go, "Yesterday’s efforts will not insure tomorrow’s clients; it is what you do today that counts."

So what do you need to do today to solidify and enhance your relationships with existing clients?

Manage expectations

Featured Video

Most Recent Videos

Video Library ››

Top Story

PIA's national president was born to insure

Robert W. Hansen Jr., a fourth-generation insurance professional, reflects on what drives him to keep selling after more than 30 years in the business.

Top Story

Taiwan earthquake collapses two high-rises. Shoddy construction investigated

The Taiwanese government has ordered an investigation into a building's collapse, as images show tin cans built into the walls of the toppled complex.

More Resources


eNewsletter Sign Up

Agent & Broker Insider eNewsletter

Proven success tips and essential information to help agents and brokers grow their practice – FREE. Sign Up Now!

Mobile Phone

Advertisement. Closing in 15 seconds.