Filed Under:Agent Broker, Sales & Marketing

App Attack

Smartphone users are growing in number every day. More than 10 billion apps have been downloaded from the Apple Store and 125 apps are downloaded each second from Android Market. Learn how to develop your own app and interact more closely with your clients and prospects.

Susie Smith is a normal teenager. She plays on her high school soccer team, has a part-time job at a toy store and loves going to the movies with friends. She’s thinking about college and is preparing for her SATs with a prep class. This past week has been a busy one for Susie; besides her normal commitments, she has been attending rehearsals for her role in the school musical.

Susie’s parents both work full time. They love that their daughter has interests outside of school, but they often had to re-arrange their schedules so they could drive Susie to and from her extracurriculars. Susie has had her driver’s license for a few months, so that eases her parents’ schedules.

Andy Dillow, producer at Torian, Hofmann & Dillow Insurance, Evansville, Ind., and self-proclaimed tech geek, published a personal app called "Insurance Dude." Dillow developed his app through an online template, paid a $99 setup fee for the Apple Store and $9.99 a month to keep it published in the Apple Store. Dillow doesn’t charge a download fee for his app; "I wanted to get it into the hands of as many customers as possible," he said.

Agents also may choose to look at SehMobile when developing their app. The app generator charges a one-time $499 set-up fee and a monthly $29.95 hosting fee. If you choose to work with SehMobile, the company builds an app and publishes it. SehMobile also enables ACORD forms to use from a mobile device. After receiving feedback from your app, you may need to update it. The company enables a content manager dashboard so you can change your app in real time, with changes taking effect next time someone opens the app. Williams said that his property-casualty agents have had 25 to 40 downloads each week. In fact, the agent referenced above who has his app on his daughter’s friends’ phones, has had 438 downloads in 8 weeks.

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