Here are five reasons why public entities and independent agents are a good match:

Stability. Although many public entities with financial issues may be consolidating services, public entities as a market segment will not be going away. Like plumbers, electricians and medical professionals, public entities are a necessity. They do not move, but rather are usually well established with long histories.
Client retention. We all know that client retention is not a slam dunk. However, if you are paired with a strong specialty market, your outlook for high client retention may be very good. In fact, many public entities enjoy long-term relationships with their agents. Producers who deliver value and properly service their public entity insureds will likely reap the reward of retention in a long-term relationship.
Local insight. They say that "all politics is local." When you think about it, who better knows the local landscape than you? You probably read the local papers, know what is occurring in the general area and have your finger on the pulse of the community. You probably already have a number of contacts within various public entities. Insight and the political landscape are keys to success in insuring public entities.
You're a taxpayer. As a local, tax-paying business, shouldn't you have the opportunity to compete for your local public entity business? "Keeping it local" is becoming more prevalent. You may also pay personal taxes to your local governmental entity so you have a vested interest as a citizen in their success. Many of us patronize certain establishment because they are local and we want to see them succeed. Public entities often follow the same logic. A public entity may look to split lines among among local agents so that several agents get a portion of the account.
Networking opportunities. Being the agent for a local town or other entity affords you a tremendous opportunity to network and grow your business. Think of all the businesses that interact with a local government, from technology companies to providers of outsourced services and more. The possibilities are almost endless! Council meetings, projects, referrals, municipal events and other typical settings afford you an opportunity to meet other business people that you would not otherwise have had.

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5 reasons why public entity business is great for agents

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