Mitchell International, Inc. has introduced a new brand identity with the launch of a new Web site. The revitalized brand celebrates Mitchell's heritage and communicates a vision for the company's continued evolution, building on its 65-year history of serving the property/casualty and collision repair industries.

"We are positioned to empower our clients to simplify and accelerate their claims management and collision repair processes," says Alex Sun, Mitchell's president and CEO. "The revitalized brand communicates the value we bring to customers through our breadth of technology, connectivity, and information solutions. As our business and solutions expand into new areas, which now include auto physical damage, auto casualty and workers' compensation, we will continue to build on our reputation of empowering clients to achieve measurably better outcomes."

The launch of the new brand was timed to coincide with the opening day of the company-hosted 2011 Mitchell Property & Casualty Conference in Dana Point, Calif., according to Jennifer Forman, senior marketing director for Mitchell.

"We chose one of our most important customer and industry meetings of the year to give the new Mitchell brand a big, immediate impact," says Forman. "It's more than a new logo. This is an exciting opportunity to show our customers what we stand for and what makes us different."

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New Brand Communicates Mitchell&#039;s Vision for the Future

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New Brand Communicates Mitchell's Vision for the Future