Jeff Bair is executive director and strategic manager for Foremost Insurance
In this month’s podcast on the power of personal lines, Rick Gilman, executive director of the Personal Lines Growth Alliance and American Agent & Broker tech columnist, talks to Jeff Bair, executive director and strategic manager for Foremost Insurance.
Known as the face of Foremost as the “Insurance Guy” in a series of videos, Bair talks about Foremost’s new Social Media Suitcase, an online tool for agents providing a complete toolkit and content for getting involved in social media. Recognizing the importance of social media for sales and retention, Foremost included in the Suitcase a tool that explains the usage of social media including case studies, a step-by-step primer on how to begin, and regularly updated content that agents can select to blog, tweet or put on their Facebook page.
To listen to the podcast, click below.
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