Filed Under:Carrier Innovations, Information Security

The Relationship Game

The courting process continues as producers refuse to abandon business to direct writers.

Technology is changing the relationship between the client, producer, and the insurance carrier. While some view that as a detriment to producers, others see room for adaptation and growth that will ultimately benefit consumers, independent agents, and carriers.

The servicing and purchasing relationship between agents and brokers and their clients has changed substantially over the years thanks to technology and continues to evolve, much as it did between stockbrokers and their clients, explains Matt Josefowicz, head of the insurance practice at Novarica, a research and advisory firm based in New York.

OTHER CHANNELS

For years, insurers outsourced their market strategy to the agent channel, according to Josefowicz.

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