Filed Under:Risk Management, Public Sector Risk

Why agents need to know green

By Skip Rawstron, CEO, Rawstron Insurance

Staying current in the rapidly changing "green insurance world" should be a priority for agents and brokers who view themselves as professional advisors to their clients. Being conversant with the many dimensions of the sustainability movement stretches across most industries, not just real estate. The green insurance world has expanded to include commercial and residential real estate, construction, manufacturing, utilities, "clean tech," alternative energy, and service providers such as architects, engineers and consultants.

The "green upgrade" endorsement pioneered by Fireman's Fund is a revolutionary form of protection that facilitates a building owner being in a better position after the loss than before the loss. The cost of this endorsement presents the strongest value proposition I am personally aware of.

(Read an article, "Insurers 'green up' gray coverage areas.")

Checking the resources
There are many resources for agents to learn about ways to improve energy use, foster recycling , increase bottom-line revenue and promote employee morale and participation. New organizations and information sources crop up every day.

The U.S. Green Building Council is probably best known as the leader of the green building movement. In Sacramento, there is, a rapidly expanding coalition of like-minded professionals, professional services firms, and utility firms with broad appeal not only to the real estate industry, but also to the business community in general. There is also AGPOM, the Association of Green Property Owners and Managers ( Both of these organizations share business plans that will assist you and your clients in developing sustainability plans.

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