Allstate has launched a national advertising campaign to raiseawareness and spur dialogue about better preparing Americans forcatastrophic events. The campaign includes full-page advertisementsin the New York Times, Wall Street Journal, Washington Post,Washington Times, Chicago Tribune and Capitol Hill publications,Roll Call and The Hill. The ads provide catastrophe facts, as wellas what Allstate believes can be done to better protect the countryfrom the effects of catastrophes.

“The risks we all face from natural disasters are on the rise,”said Thomas J. Wilson, president and chief operating officer forAllstate. “In order to help ordinary Americans manage those risksand the financial consequences that result from catastrophes, astronger public-private partnership at the local, state, andfederal levels must be forged.”

The company is the charter member of ProtectingAmerica.org, acoalition dedicated to developing a better system for handlingcatastrophes.