Research shows that 48% of consumers have ketchup accidents all the time, according to Passant El Ghannam, head of marketing at Kraft Heinz MEA. The policies are part of a marketing campaign the condiment maker is running throughout the UAE in partnership with MyBenefits, a Middle East-based benefits platform. Credit: Kraft Heinz MEA Research shows that 48% of consumers have ketchup accidents all the time, according to Passant El Ghannam, head of marketing at Kraft Heinz MEA. The policies are part of a marketing campaign the condiment maker is running throughout the UAE in partnership with MyBenefits, a Middle East-based benefits platform. Credit: Kraft Heinz MEA

With the goal of making policyholders whole after they experience damages to clothing, pets, furniture and other property from ketchup splatters and splotches, Heinz Arabia is introducing what it claims is the world's first "ketchup insurance policy."

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Steve Hallo

Steve Hallo is managing editor of PropertyCasualty360.com. He can be reached at [email protected]

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