Customer retention is top-of-mind for P&C insurers in 2026. For many companies, this has driven renewed investments in digital transformation as they strive to meet growing customer demand for seamless online insurance services.
For the last 14 years, Corporate Insight, a provider of intelligence and customer experience research for the insurance, financial services and healthcare industries, has conducted its annual “P&C Insurance Monitor Awards.” In 2026, this recognition program focuses on digital innovation and best practices across seven categories, with the insurers found to be outstanding in each category awarded gold, silver or bronze rankings.
A total of 16 leading P&C insurance companies were included in Corporate Insight’s evaluation.
“This year’s awards spotlight the carriers that are setting new standards for digital insurance experiences,” Jacob Littman, insurance research manager at Corporate Insight, said in a release. “From intuitive mobile platforms to streamlined self-service capabilities, winning firms demonstrate how thoughtful digital design and robust functionality can meaningfully enhance the policyholder experience across every touchpoint of the customer journey.”
Below, you’ll find a breakdown of Corporate Insight’s top picks for digital experience excellence across all seven categories, as well as the reasoning behind their rankings.
Account information
Gold: USAA, for its “extensive policy information display, digestible account summaries and detailed coverage breakdowns.”
Silver: Allstate, for its “well-organized policy information.”
Bronze: Progressive and State Farm tied for “providing extensive policy details and billing information through well-designed interfaces.”
Mobile app
Gold: State Farm, for its “visually appealing mobile app that provides a full suite of self-service tasks with intuitive navigation.”
Silver: Nationwide, for “several updates that streamlined navigation and enhanced usability.”
Bronze: Allstate and Liberty Mutual tied for “offering appealing apps with comprehensive account information and self-service capabilities.”
Account servicing
Gold: Liberty Mutual, for its “robust suite of policy and billing self-service options that enable users to bind policy changes without agent intervention.”
Silver: GEICO, for its “comprehensive range of self-service capabilities.”
Bronze: State Farm, for “well-designed self-service flows that enable easy policy, payment, and claim management.”
Design and navigation
Gold: State Farm, for its “expertly designed policyholder site featuring smart design elements, direct links to tasks, and consistent design.”
Silver: Travelers, for “an extensive sitewide design revamp featuring updated visuals and layouts.”
Bronze: American Family, for “clean, consistent design and unique sketch-style graphics across platforms.”
Profile and settings
Gold: USAA, for its “comprehensive Profile section that enables effortless management of personal details, security settings and communication preferences from one central hub.”
Silver: Progressive, for “the breadth of profile management options on its Account Preferences page.”
Bronze: Nationwide, for “substantial improvements to its Profile section that boosted clarity.”
Support
Gold: Allstate, for “offering a wide range of effective resources, including comprehensive FAQs, virtual assistant access and videos.”
Silver: USAA, for its “excellent virtual assistant, consistent contextual help and personalized Advice Center.”
Bronze: State Farm, for its “FAQ archive, chatbot, and locator tools.”
Prospect experience
Gold (tie): Allstate, for “expertly promoting its insurance products with visually appealing pages and improved quote tools.”
Gold (tie): American Family, for its “revamped product pages and comprehensive quoting tools.”
Bronze: Progressive, for its “strong quote tools, product information and educational content.”
(Photo credit: Pixel-Shot/Adobe Stock)
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